Sarah Palin hit the big time when she was put forward as the right hand woman to the POW they may soon be calling PRES. Interestingly, SarahPalin.com does not produce any search results worth a vote, unless you think a forbidden result is a positive thing.
As the Search Marketing Gurus point out, the Republicans are missing out big time on this Sarah Palin internet search marketing opportunity. It is only the internet here, a place where millions find all the info they need to make up their minds about anything from Presidents to prostitutes to polish!
Searching for people by name
John Chow, one of the bigger names on the internet, (if you are into making money online - which I am not), highly recommends the use of your own-name domain. Once you become famous, or infamous, people search for you by name and your personalised site name should appear near the top of the Search Page Results. (That is the theory, this is the practice if you try to become famous on Google on the back of questionable popularity building!)
Poor Sarah Palin dot com is way down the list when you search for her by name. She probably hasn't been optimising the site with abundant link love. Although, perhaps we are making a mistake and forgetting she is a woman of the world, and she has an alternative domain, SarahPalin.eu? Or, maybe this dearth of online search success is toughening her up, making her learn the hard way that her party has no clue how to use the internet? This internet flop may be giving her a sense of how it feels when you fail to attract the demographic you have been planted to attract. So many questions, so many answers awaiting you, if you would only Google.
Obama's online dirty work unnecessary
It could be quite funny if one of Obama's team actually had the nouse to hijack the Sarah Palin domain name and fill it full of educational information - with a slight twist, of course. But somehow, Obama doesn't need to hijack Sarah Palin's dot com name and plant despicable ideas in the minds of his people now dithering and wondering if they shouldn't change camp at the 11th hour. No, Obama can relax and stay squeaky clean, because people with no affiliation whatsoever to his cause are already doing a good enough job of discrediting her with long tail keyword cramming.
If you search for Sarah Palin supports, there is no mention of her choice in bra, but there is a hail of bullets from sites ripping into her history of bear shooting from helicopters, creationist education and eloping. What other loosely connected phrases will emerge from the barrel of politically motivated search engine marketers who actually know how to harness the power of the internet? Beyond "Sarah Palin nude" an attempt to get votes for McCain's right hand woman by playing on the right hand of men, we must wait and see.
Meanwhile, as a person who is allowed to pay taxes but is not allowed to vote in America, I will stop searching for Sarah Palin dot com and leave her to float on merit to the top of the search results.
Do you read, and more importantly, believe what you read online about Sarah Palin? Let me know the strangest search result you found.
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