Another week, another 6 posts added to the pile of human knowledge of search and search engines. On the 7th day it is time to step off the gas and take stock of what other bloggers have written.

Flower etailers have some pretty impressive conversion rates, according to Invesp in their article entitled Analysis of the Top Converting Online Retailers: Best of Ecommerce

In May, ProFlowers also made it to the number spot on Neilsen’s Online Marketing Charts with a whopping 35.7% conversion rate.

When you forget your wife's birthday, there is no choice but to do a search for flowers, and buy whatever plant life looks alive enough to get you out the shit. No need to cost compare, no time to procrastinate, perfect customers for internet-based retailers.

Interestingly, though, real-world flower businesses are way more successful in terms of revenue and pure business. A lesson to all who forget the millions without internet access or no interest in navigating the e-commerce world on a dial-up connection.

Shankri-La has posted a video of Google reader in Plain English, or more succinctly, the idiot's guide to Google Reader. Maybe idiot is a bit strong, but when you see the approach by the producers, Common Craft, you may be forgiven for thinking that every other presentation you ever saw was made by idiots with no concept of the "simplicity is genius" concept.

Money-Making Mike knows that everyone loves free, and bloggers should love all the help they can get with keywords. So, The Free SEO Keyword Tool post is a masterpiece in matching demand with supply.

Bang in a topic and the machine will give you a list of keywords to die for. In his opinion, based on plenty of success, it is the long tail keywords (terms that are loosely related to your main topic) that attract considerable search engine traffic. That is true in my experience too. Ursula Martinez and Chinese Porn have been stellar performers on my neglected Pisstakers site. Who would have thought!

And as a closing line, please check out the answers provided by Mr McGrath to 5 SEO questions that have been niggling me. If you care to add to / expand on any of them, feel free to share the knowledge.

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